PPC management that pays for itself.
Paid ads are the fastest way to get in front of buyers who are ready to act today. They're also the fastest way to burn money. We build and manage Google Ads and Meta Ads campaigns around one question: what does each enquiry or sale cost you, and how do we bring that down?
- Campaigns optimised for leads, sales and ROAS — not clicks or impressions
- Conversion tracking set up and tested before a single rupee or dollar is spent
- Your ad account, your data — we never hold accounts hostage
Most ad accounts waste money
in the same places.
When we review an ad account, the issues are rarely mysterious. They're usually basic setup problems that nobody has had time — or the incentive — to fix.
Paying for searches that will never buy
Broad match keywords with no negative keyword list, so budget goes on "free", "jobs" and "DIY" searches.
No reliable conversion tracking
Without accurate tracking, Google optimises for the wrong thing — and you can’t tell which ads actually make money.
Ads sending traffic to the homepage
A generic page loses visitors who clicked for something specific. The right landing page often lowers cost per lead dramatically.
Set up once, then left alone
Campaigns need weekly attention: search terms, bids, budgets and creative. "Set and forget" is how costs creep up.
Full-funnel paid advertising, managed properly.
We pick the platforms and campaign types that fit your goal and budget — not the ones that are easiest to sell.
Google Search Ads
High-intent keyword campaigns with tight ad groups, compelling ad copy and a strong negative keyword strategy.
Shopping & Performance Max
Product feed optimisation and PMax campaigns for ecommerce brands, structured so you can see what is working.
Meta Ads (Facebook & Instagram)
Prospecting and retargeting campaigns with creative testing for lead generation and ecommerce sales.
LinkedIn & YouTube Ads
For B2B lead generation and brand campaigns where your audience is decision-makers or video-first.
Conversion tracking setup
GA4, Google Tag Manager, enhanced conversions and Meta Pixel/Conversions API, set up and tested end to end.
Landing page recommendations
Clear advice — or a new page through our web design service — so clicks turn into enquiries.
Retargeting
Bring back visitors who did not convert the first time, with the right message for where they are in the decision.
Competitor & keyword research
Understand what competitors bid on and say, and find profitable keywords they are missing.
Weekly optimisation & monthly reporting
Search terms, bids, budgets and ads reviewed weekly. A clear monthly report on cost per lead, ROAS and next steps.
Google Ads or Meta Ads?
The honest answer: it depends on whether people already search for what you sell.
Choose Google Ads when…
- • Customers actively search for your service ("plumber near me", "CRM software for small business")
- • You need enquiries quickly and can handle the demand
- • You sell products people compare and buy online (Shopping ads)
Choose Meta Ads when…
- • Your product is visual, new or impulse-friendly and people don't search for it yet
- • You can target a clear audience by interest, age, location or behaviour
- • You want to retarget website visitors and build demand over time
Most growing businesses end up using both. We'll recommend a starting split after the audit.
From audit to profitable in weeks, not months.
Paid ads move faster than SEO — here is how we take a campaign from first call to steady results.
-
01
Audit & goals
We review your current account (if any), margins and target cost per lead or ROAS.
-
02
Tracking first
Conversion tracking is set up and tested before launch, so every decision is based on real data.
-
03
Build & launch
Campaigns, keywords, audiences and ads built from scratch around your best-selling offers.
-
04
Optimise weekly
We cut wasted spend, test new ads and shift budget to what produces leads and sales.
-
05
Scale
Once cost per result is healthy, we increase budget carefully and expand to new campaigns.
Ads managed like it's our own money.
Every account is managed hands-on by an experienced ads specialist, with founder oversight — not automated rules and a monthly glance.
Profit over spend
Our success is measured by your cost per lead and return on ad spend — never by how much budget we can spend.
Your account, always
Campaigns run in your own Google Ads and Meta accounts. You keep full admin access and all historical data.
Total transparency
Your ad budget is paid directly to Google or Meta. Our management fee is separate and clearly stated — no hidden markups.
Fast communication
A clear point of contact who replies within one business day — and faster when a campaign needs attention.
Paid ads for India
and international markets.
For businesses in India
We run campaigns for Indian businesses that need to make every rupee count — from city-level lead generation for clinics, coaching institutes and real estate to nationwide ecommerce campaigns. Campaigns can target English, Hindi or regional-language audiences.
For international clients & agencies
For US, UK, Australian, Canadian and UAE businesses, we manage campaigns in your currency and time zone, with the same accountability you would expect from a local agency. Agencies can also partner with us for white-label PPC management.
Are we the right fit?
We're a great fit if…
- You want measurable leads or sales, and know roughly what a customer is worth
- You have (or can create) a clear offer and a page to send traffic to
- You can respond quickly to the enquiries that ads generate
- You want honest advice on budget — including when to spend less
We're probably not the right fit if…
- You expect results without any testing period
- You want us to hold your ad account in our name
- Your budget is too small to gather meaningful data — we will tell you upfront
- You only care about clicks or impressions, not business results
PPC & Google Ads, answered.
Common questions before starting a paid advertising campaign.
Ask us anythingWorks even better with
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Learn moreStop paying for clicks that don't convert.
Get a free PPC review. We will show you where budget is leaking and what we would change first — no obligation.